While jelly shoes went off the radar for a bit, The New York Times touted a comeback for the shoes as early as 2009. The second rise of the jelly was thanks to another shoe trend: Crocs. Debuting in 2002, these bright clogs made of resin were interpreted by many as an updated jelly. "Because of Crocs these molded plastic shoes are now widely accepted footwear, which makes it O.K. for designers to come out with their own styles," Marshal Cohen, chief industry analyst at market-research group NPD, told The New York Times. 

With their comeback, jellies once again were a high-fashion item, but with a difference. Advances in plastics made it possible to shape the shoes better to the foot and to make shoes that were perfumed or odor resistant. The new models also caused less friction and sweat. Designers like Yves Saint Laurent, Givenchy, See by Chloé, and Tory Burch all added plastic shoes to their lines in 2009. By 2014, throwback jellies were popular in hipster neighborhoods, according to Bustle. They were both interpreted by high-end designers and sold at stores like American Apparel. In 2017, Elle reported black jellies with silver studs designed by Alberta Ferretti on the runway in Milan. 

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